Let’s say you ask to borrow your roommate’s car to drive to work. Cindy, an easygoing gal, says “no problem.” Then, while at work another friend comes in and asks to borrow the same car to go to a party.

The problem? That car really isn’t yours to loan. If your friend wants to borrow your roommate’s car, she needs to ask Cindy directly.

Sure, you may get away with it, but you hardly need me a rundown of the worst-case scenario of loaning out a borrowed car. Even if everything goes perfectly, just the roommate getting wind of your decision can make trust go POOF.

Stock photo rights, much like Cindy’s car keys, are non-transferable. Presentation Partners has downloaded and secured rights from Getty images. But those rights have limitations for the purpose of creative development solely by the licensee – in this case, Presentation Partners.

All one has to do is type in Getty Images lawsuits into any search engine and see that image-usage rights are taken very seriously by copyright holders.

Presentation Partners abides by the End User License Agreement that we have with Getty Images. In short, the EULA states:

The rights purchased may only belong to you or your employer/client, depending on who is named as the “Licensee” at the time of purchase. In other words, if you purchase a royalty-free image, only one of you (and not both) may re-use that image for multiple projects. 

Of course we wish we could just transfer raw images for our clients. But in lieu of the EULA constraints we can offer the Getty Image stock numbers for the raw images that we used on your specific project. Then you can seek purchase and usage license arrangement from Getty Images.

Instead of handing over the keys to our “borrowed car,” I can give you Getty’s number and the individual image numbers used in your creative. Then you can call Getty and arrange to purchase usage rights. Getty’s cool, just like Cindy. If you ask directly they’ll give you the keys.

– Julie Fries, Creative Art Director