But you can get them to trust your solution or product a lot faster.
likes to figure things out, like the clues to a good Netflix® streaming drama. When we do, we’re rewarded with a feel-good rush of the neurotransmitter dopamine. So instead of telling your audience the answer directly, let them have a role in the unfolding story by dropping breadcrumbs.
Guide your audience to reach the conclusion you want them to before you say it, making them trust the answer even more.
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