But you can get them to trust your solution or product a lot faster.
likes to figure things out, like the clues to a good Netflix® streaming drama. When we do, we’re rewarded with a feel-good rush of the neurotransmitter dopamine. So instead of telling your audience the answer directly, let them have a role in the unfolding story by dropping breadcrumbs.
Guide your audience to reach the conclusion you want them to before you say it, making them trust the answer even more.
The Neuroscience of Persuasion®
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