Neuroscience of Persuasion

A biological framework for successful presentations.
How do you get someone to trust you in a pitch?
Trick question
— you don’t.
TRUST is built over extended periods of time.

But you can get them to trust your solution or product a lot faster.

Our pre-frontal cortex

likes to figure things out, like the clues to a good Netflix® streaming drama. When we do, we’re rewarded with a feel-good rush of the neurotransmitter dopamine. So instead of telling your audience the answer directly, let them have a role in the unfolding story by dropping breadcrumbs.

Guide your audience to reach the conclusion you want them to before you say it, making them trust the answer even more.

Take a Sip

of our persuasion

We're a professional team of award-winning execs, storytellers, strategists, scientists, editors, consultants, and visual artists, that can help you build better story-based presentations.

Neuroscience of Persuasion
an award-winning whitepaper

    I am... an academica business professional