Veterinary Diagnostics

use study

Internal organization communication is just as mission-critical as external messaging. Often heavier word count is required, but this strategy document for IDEXX required a talent in hierarchal copy structure to maximize the effectiveness of custom visuals.
Listed on NASDAQ since 1991 and a member of the S&P 500, IDEXX Laboratories, Inc. (IDXX) is the global leader in veterinary diagnostics, software, and water microbiology testing.
client quote
"I’ve circulated this deck and everyone is over the moon with the product.  No changes. Thanks!"
Jill Surette
Project Coordinator
Commercial Learning & Development

before & after

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the results

18 slides with categorized and hierarchical structure for copy, combined with brand and theme.

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Our work has helped executives leaders on six of the seven continents. (We’re still holding out for Antartica.)