Our principles are based on science -- specifically, a proprietary platform we built called the Neuroscience of Persuasion®. It’s a biological framework to transform your content into an emotionally charged story to gain the full, rapt attention of your audience.
The Neuroscience of Persuasion®
Biology’s one non-scientific term: STORY
Storytelling is literally hardwired into our brain to trigger our emotions, so we learn the lessons we need in order to survive and thrive.
Our cerebral cortex is the brain structure that truly differentiates us from other animals and allows us to do what they cannot: imagine an experience without living through it.
We use facts to justify the decisions we’ve already unconsciously made based on story, not the other way around.
(Since 2006)
Presentation Partners' Award Winning Whitepaper
HERMES 2016 Platinum Award for ‘Whitepaper on storytelling'