Great ideas die without great stories
Your Audience Forgot Your Last Pitch Before the Elevator Closed
We’re the story people.
Every story we build follows the Neuroscience of Persuasion℠, a biological framework for successful storytelling.
The problem is that everybody says they have an amazing story.
Yet stories are what audiences actually remember. After one-minute speeches at Stanford:
Chip Heath and Dan Heath, Made to Stick, 2007
Can you tell the same story in orals, in a presentation, for an RFP, or on a website, and will your audience remember it?
How it works
A formulaic approach to persuasion.
Guide the audience to reach your conclusion before you say it, making them trust the answer even more.
The EQ Sandwich™ is a mechanism employing the science and history of story engagement.
Built on the Neuroscience of Persuasion℠ →A presentation is a means to an end. A story lives.
Jon Newsome, founder of Presentation Partners and co-author of the Neuroscience of Persuasion℠
For revenueSales Stories
- Biz Dev Presentations and RFPs
- Conference Decks and Keynotes
- Board of Directors Presentations
- Presentation and Orals Coaching
For capitalInvestor Stories
- Capital Raise Presentations
- Investor Relations
- Analyst Presentations
The single greatest challenge with your investor deck.
An investor explains why the memorability and portability of your story decide whether a deal makes it through investment committee.
Raising capital
What you don’t know about raising capital is probably kicking your ass.
Through our partnership with WithFuel, an advisory and investment group for growth-stage companies, you can see where your business stands with clients, talent, partners and capital.
About 15 minutes to complete
Some words from a client
… a unique approach to emotive storytelling that helped drive new deals.
Read the full quote
“Presentation Partners has a unique approach to emotive storytelling. Their Neuroscience of Persuasion structures the why, how, and results into logical segments of dynamically different narrative. This technique gave my leadership teams go-to-market materials that helped drive new deals.”
Sales story testimonial
“It really is a conversation, a story, a journey.”
A client on going from a 40-slide anecdotal deck to 20 tight, connected slides, and always knowing where the story goes next.
John Prichard, President & CEO, Share Moving Media
Real client work
Nothing like the decks your audience is used to.
Recognizable brands. Story copy that earns its place on the slide.
Accenture
Early slides in your deck should always be about them, not you.
Word count 45
Viome
Too much science-speak dooms any presentation. Begin with EQ statements that pierce the mind.
Word count 48
eShow
Iconic statements have holding power, especially when defining the truth.
Word count 63
Stryker + Wright
Presentations can exude fun and memorable themes like this one based on locale.
Word count 27
Simulacra
The occasional uncommon image cements an idea that lingers long after the presentation ends.
Word count 38
CoolSculpting
All data has a soul. We’re the ones who find it and make it interesting.
Word count 18
Red Bull
Data told as a journey: awareness, then loyalty, then affinity.
Word count 43
Some notable clients impacted by our small team
And each client received these values
- High-touch experienceA small team of passionately committed story nerds.
- Galvanizes your teamIf done well, story can rally the troops.
- Narrative modularityA well-crafted story structure makes it easy to tailor to different audience channels.
- Easy to retellIt should be easy to communicate stories to others verbally.
Awards we’ve won
Free storytelling resource
Neuroscience of PersuasionSM: a biological framework for successful presentations.
Download our award-winning white paper.
HERMES 2016 Platinum Award for white paper on storytellingContact
Talk directly to our Founder and Sr. Partner, Jon Newsome.
- jnewsome@presentationpartners.com
- 260 Peachtree St NW, Suite 2200
Atlanta, GA 30303